Victoria A2 Blog

Thursday, 9 May 2013

Question 2: Part 2

Audience research into there profiles, along with Blumer and Katz's User and gratifications theory:

Blumer and Katz- Users and Gratifications theory (Prezi):

Here is an example of one of the focus groups we had for our newspaper ad, that best helps with the decision of which one we chose:

Question 2: How effective is the combination of your main product and ancillary texts?

Due to the documentary not being able to just stand alone and sell itself, we had to organise a campaign to help advertise the documentary properly.
Each piece of the ancillary texts was made to fit the profile of our documentary; it was given a specific title with specific colours and layouts, all to help with the production of the doc. We have targeted our audiences in 2 forms: one being in the form of a radio advert, the other being in the form of a newspaper ad. People that listen to the radio a lot will pick up on the ad and hopefully tune in when it is released, people that read the newspaper will see our poster and hopefully respond to it in the way we wanted. However, you could say that we got people that don't normally pick up a newspaper or don't listen to the radio, to do this by making the ads look and sound enticing.

Both ancillary texts have similar qualities about them, the biggest one being that we use the poster in the radio ad whilst the advert is playing, so if people are catching it on Youtube oh viewing it on a radio website they can see the shocking image and they hear the word addiction and heroine.

The radio ad really captures some of the best bits of sound and voice that we have in the documentary, the music too, having the Nintendo music playing at some point and that game noise at the beginning; really brings in the audience. In a radio ad if an audience was to hear something they have heard before, like a brand or a song, their immediate reaction would be to turn it up and listen. Having some elements of the documentary in the radio helps the audience to hear what type of things we are going to discuss and the lovely clear voice over also really helped to illustrate that.

The radio advert really helped with the campaign of our documentary, it allowed a lot of our audience to get really attached to the documentary and made them want to watch it. Read through the analysis of our poster ad below to find out how we catered for our audience and how it have helped with the production of our documentary:

Each part of what we have produced has worked really well with each other; each media text can relate to the documentary. For example the poster advert above: the title has been selected because it asks the question that people will ask themselves, during the documentary. It reminds you that just because it is not a physical drug you can take, doesn't mean that something, as natural, as dopamine can't be addictive.

To look at some more stuff on our audience and how we managed to work up a target audience using their profiles and a theory- read part 2 of this question...

Question 3: What have you learnt from your audience feedback?

To get some audience feedback I asked for a detailed explanation on what this viewer thought of the radio ad and the documentary. The viewer managed to comment on a wide variety of things, from the way the doc was filmed to the sound sync in the radio ad. Underneath is a short animation of part of this conversation, about the radio ad and documentary:

Dopamine by Victoria18 on GoAnimate

Animation Software - Powered by GoAnimate.

To find out a few other details from our audience, I sent a few people on Facebook the main and ancillary task, to find out what they thought about it: