Focus Group 1

The first focus group was on our poster ad, we mainly got good feedback and some understandable criticisms on the less likeable examples. We didn't tell our focus group who the posters belonged too because we thought that people might then judge them differently if they knew whose was who. The objective was to find out which one was they thought was the best, to work out which one would best fit our target audience.

Focus Group 2

For our second focus focuses more on the different elements and really depicts what they like about the ads and what could be changed to help target our audience. They understood where we were coming from and they could make the link between the message and the fact that is was so dark. They seemed to be extremely good at giving us tips and how they thought our colours and overall compositions brought the message forward. These focus groups have really helped us to chose the one we are going to put in the newspaper and which one we wanted the public to recognise our documentary to be about.