Research on documentaries

I started with some of the people on my contacts list on Facebook, which is a younger generation target, which is also our primary audience. I didn't get many at first, but once I got on to Facebook at the right time of the week and time of the day (evening), I got some replies.

 

 

 

 

 



To further extend our research we each did a Facebook status allowing us to get responses from different people or different ages, genders, ethnicities etc. Below is the research from Dakota, she is using her mothers account, so that she was able to get a older audience, to wider the range. They seemed to really like what she wanted, evidently resulting in lots of comments.

Research into focus groups

Voice over

Firstly our group has thought of the pace of each voice over, that will be included... Although talking about the voice over has then created more questions for us:

Who will it be?
Male or female?
Location?
Will we be able to see the person talking? At all?
Does this voice over tell us everything about the documentary?
Is it biased to what we are saying?

Each question needed to be answered...

Which is why we have decided to do lots of research on voice overs and who we think can inspire our outcome of our voice over.

David Attenborough



Jewish mum of the year

http://www.youtube.com/watch?v=5XUH6CnF-PE


Me and my group and talking about someone who can do different accents and has a strong voice, therefore we are leaning towards a male. We are hoping to get out media teacher to step in, as he has many voices and is a strong speaker. We won't see him, just hear his voice over, the images and recordings, to illistrate them. We were also talking about an alternative; a younger voice, perhaps someone who is part of our target audience. We thought about it being a young black boy, which is something that has never been done before on TV, which means we are going against some of the conventions. This would perhaps appeal to our audience more, becuase they are getting involved.

Title research

Last minute scheduling

Location: Library

Time: 9:50-11:10

Crew member: Dakota

Date: Wednesday 12th December 2012

Whats to be done: Observational shots; People typing, checking their phones, watching the amount of tabs they have open etc.

Location: Art room

Time: 3:10-

Crew member(s): Victoria and Ali

Date: Thursday 13th December 2012

Whats to be done: The paper cut outs for the camera

Location: 004

Time: 9:50-

Crew member(s): Ali and Victoria

Date: Tuesday 18th December 2012

Whats to be done: Focus Group (Planning and recording)

Questions for our focus groups:

These questions will be asked once the focus group has seen what we have so far, in terms of our documentary and edit.

16-21 (Primary audience):

1. Would you watch this documentary? If so, why?
2. Do you think you are effected by this subject?
3. Were you interested within the first minute?
4. Have you learnt anything from this?
5. Do you understand what is going on?
6. Do you have anything that may help us to improve?

22-27:

1. How did you find the editing of the documentary?
2. Has your opinion changed, in terms of addiction?
3. Do you think it relates to you, in any way?
4. Can you see a possible change in yourself?
5. Are you still interested in technology?
6. Do you think we could improve our editing?

28-35 (Secondary audience):

1. Can you see this affecting your children? If you have any
2. After watching this, do you think it does indeed affect all of us?
3. Can you notice a possible change in yourself or perhaps in your children?
4. Do you use different types of technology?
5. How well do you cope with new technology?
6. Do you think we could improve anything?

Our focus group profiles

Although we now know who our audience is going to be for our focus group, it may not be that easy to find and record them. It is likely that we will manage to get more viewers that are of the ages of 16-18 because we are in a school/college enviroment, however this will be then intense on our target audience for our documentary. This will then help my group and I when editing the rest of the documentary.

What the voice over will say (first draft)

This is Kyreece

 

He is your average healthy, bubbly 5 yearold.

 

Kyreece spends 5 hours after school vigorously playing, watching andconsuming different types of mediaeveryday.

 

 With a growing concern of childrenspending vast amounts of time on theonline and playing video games, should we be concerned about our children’s health?

 

In this documentary we explore the themeof addiction and how this idea of addictionaffects Kyreece. Is he addicted to differenttypes of media? Can it be controlled?

 

OR 

 

In this documentary we explore how exposure to different types of technology affects people, including Kyreece. Can hisaddiction to technology be resolved? Can it be controlled?

Questions for our voice over...

Who is Kyreece
Once we had the first draft of out documentary to show our teacher, he decided that it was time we started creating more of a journey, so that there are many questions to be asked and then answered throughout. These questios are supposed to be for our voice over to say over certain recordings and images, to illastrate what it is trying to say.

Gaining more audience

My group thought that advertising our documentary on a radio station may help more with viewings and interests. To do this I looked at the most popular radio stations in the UK:

1. BBC Radio 2 (13.9m listeners every week)
2. BBC Radio 1 (11.2m)
3. BBC Radio 4* (10.8m)
4. Heart (7.3m)
5. Capital (6.8m)
6. BBC Radio 5 live* (6.3m)
7. Classic FM (5.4m)
8. Kiss (4.4m)
9. Magic (3.7m)
10. Smooth Radio* (3.7m)

Using these statistics will help us when chosing the right radio station to broadcast on. Radio 2 seems to be the one most listened to during the week; more than 13 million people listen to it every week, compared to Smoot Radio where just over 3 million people listen per week. We need to get as many people interested as possible, so get our message across. We are addicted to making our notion known!