Saturday, 1 December 2012

Gaining more audience

My group thought that advertising our documentary on a radio station may help more with viewings and interests. To do this I looked at the most popular radio stations in the UK:

1. BBC Radio 2 (13.9m listeners every week)
2. BBC Radio 1 (11.2m)
3. BBC Radio 4* (10.8m)
4. Heart (7.3m)
5. Capital (6.8m)
6. BBC Radio 5 live* (6.3m)
7. Classic FM (5.4m)
8. Kiss (4.4m)
9. Magic (3.7m)
10. Smooth Radio* (3.7m)

Using these statistics will help us when chosing the right radio station to broadcast on. Radio 2 seems to be the one most listened to during the week; more than 13 million people listen to it every week, compared to Smoot Radio where just over 3 million people listen per week. We need to get as many people interested as possible, so get our message across. We are addicted to making our notion known!

No comments:

Post a Comment