Final production of our radio ad

Final Cut- My Kid is Addicted

Half term filming

Monday 18th February 2013

We ended up filming a lot of good shots. We wanted to get people on their phones and establishing shots of buildings and different types of technology being used. While we were there we thought that a timelapse would work really well, with our fast pace documentary; we put the camera on the floor of a bridge at South Bank to get good, clear shots of people walking past. We did have some issues with it, when we arrived on the bridge there was loads of people on it, and then when we decided to put the camera down there was hardly anyone walking past, which meant that we had to leave it there for quite a while. After about 5-7 minutes, crowds of people decided they would like to cross the bridge, YAY!!

Dakota also thought that get people crossing the road at Trafalgar Square would be another good timelapse, because we wanted a sort of birds eye view of the street and we couldnt get any higher than ourselves, Ali made use of his brain and jumped on top of a metal box on the side of the street...

We managed to get some really good shots from there...woop!

It was coming towards the end of the day and we needed the sun, so we had to get moving. We wanted to get infront of the big TV boards at Piccadilly Circus, to film for our voice over. We thought it would be a nice idea to follow up on the timelapses for a alternitve ending, were Ali is standing on the corner of Piccadilly and traffic and people are moving fast behind him. This went very well, after we managed to find a tripod...

I was a human tripod...the only problem was that this kept making us laugh. It must have taken us over half and hour to get a 2 minute shot. We got it in the end, with a lot of laughs still in us, we went home.

Call sheet- Advertisment

Picture Practice

THURSDAY 14TH FEBURARY 2013


Who- Victoria, Ali, Dakota
When- 14th Feb
Where-Auditorium
Time- 8:50-9:50

Who- Victoria, Ali, Dakota
When- 14th Feb
Where- Auditorium
Time- 1:10-2:10

Props Needed:
Pills
Clothing (Navy bue/Black)
Syringe (Science)
Mobile Phone
Tablet
Child
Lights

Cast:
Ishmael

The Brief

Creative Brief

What are we promoting?

Documentary about being addicted to technology

Who are we talking to and what do we know about them?

We are talking about the Explorer's and Reformer's of the world, we know that they like to be challenged and to find something that they have never seen before.

How do we want them to feel after reading our ad?

Enlightened and challenged

What is the single most important message we want to communicate?

THAT WE ARE ALL ADDICTED!

What tone of voice should we use?

Assertive

Demanding

P.A.S.C.O.E CHECKLIST

 

Purpose:

 

To inform and challenge our audience

 

Audience:

 

Individuals that take pleasure in learning new things

 

Style:

 

Dark



Questioning

Content:

Perhaps images of photos of all type of people walking towards a light to emphasis the 'we are all addicted' concept??

Organisation:

Effect:

Should allow our audience to feel like they are being challenge after they see the ad and to be enlightened once they have found out what it is about.

Quick re-post

The understanding of the demographic or audience profile for our documentary, which will allow us to advertise to our audience efficently. Who might consume our product:

• Age- Primary audience: 16-24, Secondary audience: 25-35
• Sex- Mix gender
• Income level- mosty part time jobs/ still in full time education for our primary audience. Full time jobs or unemployed
• Education- Yes
• Tastes in music- Has a broad range of genres
• Class- Mixture of classes

Script for voiceover- Documentary (Draft 1)

This is a 5 year old called kyreece. with ever-changing technology in modern society, individuals such as kyreece spend excessive amount of hours consuming technology. His uncle, Ali, goes on a journey to discover why his nephew consumes so much technology on a daily basis, and if it linked to the way everyone in society consume so much.

With Alis groing concern of kyreeces' behaviour,  he decides to seek out professional assistance. he initially wants to know what could cause kyreeces' obsession  so, He first goes to see professor Laura lewis, a neuroscience lecturer at UCL university.
professor Laura lewis mentioned Dopamine being released in the brain, Ali wanted to know if the people of London know what it is

Ali was interested in what she had to say and did more research into dopamine.  he found that there are links betweens dopamine and addiction. he wanted to know more and went to Dr Macally, about the word addiction

After visiting two specialists, Ali concluded that kyreece cannot be diagnosed with addiction, as he's only an infant. But what about a mature being. what about you watching now? how do you know if you are addicted or not. if so, i leave you with 1 question, what is your level of addiction. 

Focus Group Session

To work out what type of audience we were looking for, we undertook a focus group. We read out 3 different types of documentaries and they voted on which one they liked and they briefly explained why.

Lighting and production work

In the first few shots we have, the lighting didnt really go to plan. We were hoping for light that looks more natural, as it is a documentary on something that needs to be seen naturally, because the subject is about something that it natural to everyone. Although having some artifical light could have helped us, in allowing to see this idea more clearly, without it its difficult for Dopamine to have a spotlight. I visited a website to do some light research that gave me three points to lighting:

1. KEY – The key light is your main and strongest source of light. This can be the sun or an electrical light source.
   
   
2. FILL – This is your second light source, softer than your key light, which crosses the key light to “fill” the strong shadows created by your main light source. This can be a reflector or an electric light.
   
3. BACK – The back light is used to separate the subject from background. It makes the scene look more three-dimensional. Sometimes you can use the “setting sun” as your back light or another light source.

Overall each one helps with what we were trying to get at, something natural to help with the illistration of the natualness' of Dopamine and then an electrical light source that can follow up on the excess light to give it more of a three-dimensonal look.

Last minute scheduling

Location: Library

Time: 9:50-11:10

Crew member: Dakota

Date: Wednesday 12th December 2012

Whats to be done: Observational shots; People typing, checking their phones, watching the amount of tabs they have open etc.

Location: Art room

Time: 3:10-

Crew member(s): Victoria and Ali

Date: Thursday 13th December 2012

Whats to be done: The paper cut outs for the camera

Location: 004

Time: 9:50-

Crew member(s): Ali and Victoria

Date: Tuesday 18th December 2012

Whats to be done: Focus Group (Planning and recording)

Ali's shooting day Friday-Sunday

Friday- "Was all about setting up the different locations of where he was going to shoot... For example in his house, putting the camera in the right places, getting his nephew in the right places at the right time. In order to observe him properly. I watched Kyreece play games and watch TV, and did running shots, to discover what I needed to find out."

Saturday- "Next I got Kyreece (aged 5) ready to go to the park to watch him play around with a football or on the swings, showed him acting his age. Until I had problems with the camera again, which is when I decided to go home and get some more shots of him playing with the laptop, phone and watching TV. I started researching everything about the camera, trying to find out what was going on with it, so that next time I will be able to overcome this problem. I found so much whilst doing this..."



During Ali's research he found many different techniques to use in out documentary to show the addiction to gaming and TV. For example the 'Packman' one, which makes the lights in the shot to become that shape, which will emphasise the fact that we all see what we addicted to all the time. The fact that it makes it looks like it's in the sub-conscience, so always thinking about it, even in your sleep.

The music tone in the background is particularly interesting to us; the piano is a soft under tone to the quite eye catching colours. We would like to use this kind of music in our documentary, so that it doesn't take away meaning from the actual shots but allows something to keep the audience interested whilst they are watching- to allow something to fill the space when we are taking transition or establishing shots.

This might be something that the audience can watch whilst the narrator is talking, so that the audience can view watch the narrator is trying to illustrate- explaining what they are looking at, or explaining the next transition.

Quick Change

This isn't really a problem, but it will impact our final documentary. Kyreece, the child that will be the subject in the documentary has changed his addiction, he is now focusing a lot of his time on Temple Run, which he plays constantly when he comes home from school. However, this is something we can get around because we are going to film him watching his favourite TV program and then show the audience that his addiction has changed because Dopamine is making him move on to something different.

This of course, could have been as a result of the excitment of new technology, but we will come to the conclusion that it is because of Dopamine.

My establishing shot example

I did this whilst on my journey back to London, everything is quite fast pace because i'm on the motor way. However, this was something me and my group decided upon, because we wanted to try and get passing traffic to make it look like time was passing, although it never got darker or lighter, things still moved quite quickly.

Our Idea

To create this documentary I have a team of three working with me: Dakota, Ali and myself. Our documentary will ask the question of; Why is Kyreece so addicted to "Jake and the Netherland Pirates"? We will answer it through an explository mode, and we will discover one of the biggest drugs in the world, that everyone is addicted to.

That drug is Dopamine!!!

Getting the "Truth"

Documentaries...

1. Represent someones visions of the truth
2. Shape the truth
3. Is raw archive footage mpre truthful the staged scenes
4. Are more truthful than fiction
5. Capture the truth

There is some kind of order to these, but the order can be changed to the different opinions of audiences and documentary makers.

The truth is, a documentary is not necessarily what documentary makers strive for or obsess about, but more of an idea of the truth, in the distance. Documentary makers aim for 'verismimitude'- something like the truth, a version of the truth. Could be a very strong opinion on something or something that is completely biased and one sided.

Now a days we seem more about style and the way something is shot an edited, rather than finding the moral/truth of the documentary. The digital technology that we now have compared to the 1960's is incredible, for example:

• the cameras and microphones should be as close to events as possible, with the film or tape running continuously- we could say that now, a microphone can be quite a distance away from the event/ action and it will still be possible to hear what was going on. Digital cameras now have zoom lenses which allow the users to be a sufficent distance away and be able to see quite clearly, what is being presented.
• everything that happens was recorded, nothing was rehearsed or scripted- we seem to now want everything to be planned and rehearsed, to perhaps contradict the notion that we dont necessarily want the truth. Everything has be shot serval times and shown to the producers and directors before it is even gone to the editing room...

In the 1960's digital cameras looked like this <<<<

Meaning it was very difficult to get around, resulting in less shooting- however, the longer they left the camera in the room, the more footage they would get, then created the some of the best documentaries.

2012 cameras look like this ^^^ smaller and mobile, easy to get around and shoot things in tight spaces, resulting in some great shots and more meaning to some of the messages that are being portrayed in a documentary.

 





 

 

To get started?!

First we got inspiration from 'Tony Levelle'- Planning an Unscripted Documentary (writesstore.com) Where he mentioned:

• Having a script?
• Keep shooting "I shot more, and more, and more..."
• Location
• Looking at different film makers- 'Dorothy Fadiman'- Why Do These Kids Love School?/ Moment by Moment
• Making use of what we have
• Interviews/ research
• Letting the camera roll- getting unexpected footage
• Writing a treatment- so people get hooked on your film, just by reading about it
• Make shot list and shooting schedule
• Using free association
• Perhaps a blurb
• Advertisment
• More film makers- 'Robert Flaherty'- Man of Aran (1934)