Friday, 8 March 2013
The changes on ad
After many different focus groups on what we could change and retain from the poster ads, we decided that we could see whether a few of these changes would make our ad look more appealing to our audience. We changed the font of the title, to see whether it made any difference to what our ad was trying to portray. Our group thought that our original font was better than the new on, so we decided to keep it.
Another change was to put the line from another draft we had in that font, this was because it allowed the audience to actually know what the documentary is about; 'Are We All Addicted'.... Changing the title made more sense to what we are trying to get across, the change in font is not necessary.
Another change was to put the line from another draft we had in that font, this was because it allowed the audience to actually know what the documentary is about; 'Are We All Addicted'.... Changing the title made more sense to what we are trying to get across, the change in font is not necessary.
Examples of Radio Ad
Here are few examples that I picked out from YouTube to illustrate the kind of sound and quality we are looking for.
This one is an advert on a radio station about a new documentary, using just a voice and a little music and sound effects.
This advert is clearly about Snickers, and for the people who have seen the actual advert on TV, many of them will understand what the radio ad is about just by the voice.
This one is an advert on a radio station about a new documentary, using just a voice and a little music and sound effects.
This advert is clearly about Snickers, and for the people who have seen the actual advert on TV, many of them will understand what the radio ad is about just by the voice.
Thursday, 7 March 2013
Radio Conventions
Our documentary needs more advertisement to improve our chances for more views; we are undertaking some radio conventions research to broaden our knowledge on the subject.
Average duration: 30 seconds to 3 minutes
Use of SFX: most use reverb, delay and compression to improve sound quality and overall effect they are trying to give
Use of extracts from the documentary: there is normally a lot of dialogue in the radio adverts to keep the listeners focused. The people that are talking would usually make sure that whatever is being advertised is done in detail and clear, because unlike seeing an ad the listeners can't picture it.
How music is used to target specific audience: Obviously on the radio there is a lot of music being played, sometimes constantly. To appeal to a specific audience they would have to put the ad on a radio station that is being listen to by their target audience. Radio stations would use POP for example, to entice a younger audience for a documentary about something that they know they would be interested in.
How language is used to target specific audience: On radio stations that language is practically conversational and informal, to interact with their audience rather than talk to them.
How VoiceOver is used: If a radio station is advertising the trailer to a movie, then a voiceover is usually used to illustrate what the music and special effects are about.
Average duration: 30 seconds to 3 minutes
Use of SFX: most use reverb, delay and compression to improve sound quality and overall effect they are trying to give
Use of extracts from the documentary: there is normally a lot of dialogue in the radio adverts to keep the listeners focused. The people that are talking would usually make sure that whatever is being advertised is done in detail and clear, because unlike seeing an ad the listeners can't picture it.
How music is used to target specific audience: Obviously on the radio there is a lot of music being played, sometimes constantly. To appeal to a specific audience they would have to put the ad on a radio station that is being listen to by their target audience. Radio stations would use POP for example, to entice a younger audience for a documentary about something that they know they would be interested in.
How language is used to target specific audience: On radio stations that language is practically conversational and informal, to interact with their audience rather than talk to them.
How VoiceOver is used: If a radio station is advertising the trailer to a movie, then a voiceover is usually used to illustrate what the music and special effects are about.
Wednesday, 6 March 2013
Tuesday, 5 March 2013
Our ads
These are the images that my group and I have created using Photoshop, with the image we took before hand. We used different fonts, colours and layout; to make sure that we appeal to all of our audiences, so we undertook a number of focus groups to get their responses so that we can improve them.
Friday, 1 March 2013
Subscribe to:
Posts (Atom)