Today we looked at different poster ads from Channel4 and analysed them, using the user and gratification theory. Relating it to the audience and how it effects them; font, image, colour, layout, language etc.
I chose this ad for Channel4- Disarming Britain because it was striking, using children to express the dangerous acts that happen in Britain now a days. The simplicity of it relates to some of things my group and I have been talking about when it comes the advertisment of our documentary. The amount of people in the shot was something we were discusssing, one or two? I thought one we be a good idea compared to two, this is because it reflects what we are trying to get across. Technology practically taking over us and its in everyone, although putting billions of people in one shot may confuse the audience. However, this does then relate to our audience: the reformers, who want a challenge to wonder why we put so many people in the shot.
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