The Brief

Creative Brief

What are we promoting?

Documentary about being addicted to technology

Who are we talking to and what do we know about them?

We are talking about the Explorer's and Reformer's of the world, we know that they like to be challenged and to find something that they have never seen before.

How do we want them to feel after reading our ad?

Enlightened and challenged

What is the single most important message we want to communicate?

THAT WE ARE ALL ADDICTED!

What tone of voice should we use?

Assertive

Demanding

P.A.S.C.O.E CHECKLIST

 

Purpose:

 

To inform and challenge our audience

 

Audience:

 

Individuals that take pleasure in learning new things

 

Style:

 

Dark



Questioning

Content:

Perhaps images of photos of all type of people walking towards a light to emphasis the 'we are all addicted' concept??

Organisation:

Effect:

Should allow our audience to feel like they are being challenge after they see the ad and to be enlightened once they have found out what it is about.