After many different focus groups on what we could change and retain from the poster ads, we decided that we could see whether a few of these changes would make our ad look more appealing to our audience. We changed the font of the title, to see whether it made any difference to what our ad was trying to portray. Our group thought that our original font was better than the new on, so we decided to keep it.
Another change was to put the line from another draft we had in that font, this was because it allowed the audience to actually know what the documentary is about; 'Are We All Addicted'.... Changing the title made more sense to what we are trying to get across, the change in font is not necessary.
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