Poster Analysis

First of all our message that we want to send out to our target audience is that; the world is addicted and this poster complies to this, such as; layout, colours, form, image, font and language etc. 

The colour of this post definitely provokes the idea that there is something sinister about it, a question that needs answering, for people who feel like they need to know. Within the uses and gratification theories surveillance is what our ad will make use of, the news will use this type of colours and images to make people feel like they need to know this, in order to feel like they are aware of the problem. 

The image, the hands of a child holding pills, it reveals to the audience that addiction is something the world needs to focus on, even if the pills are meant to represent something other than drugs. The child suggests innocence, so by having him holding the pills makes him less innocent? Which then leads the audience to believe that our kids must have a problem? It makes the audience feel like they have to watch it.  

Although the pills illustrate how serious addiction is, some of them do seem a bit too big, however, PlayStation and Apple are two of the biggest used brands out there, so it does help to emphasise those. Our target audience: reformers and explorers will benefit from understanding what the pills represent and how they tie in with addiction. Having the different symbols on the pills perhaps shows them that this what people are addicted to now, not just illegal drugs. 

The font brings out our theme, what we begin to explore during the actual documentary, the gaming font reflects what could be seen on screen GAME OVER! 

Having the logo at the bottom of the ad or even having it on the ad, helps the audience to know where this is coming from, identifies the seriousness perhaps. 

This ad creates a new emotional attachment between the audience and the child, makes them feel responsible? Parents especially. Although not being able to see the child's face, suggests it may not be everyone or every child, then makes them feel like they live better lives (diversion- user and gratification) this ad will put it in perspective for those few.